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Back to School '69 Style - Part I


August 26, 2004

JC Penney Back to School 1969 Hey Girls, it's that time of year again - Back to School! There's no need for sad faces; a brand new year is a chance for a brand new beginning! You can leave last year's menstrual "accident" behind and emerge as the new groovy chick everyone clamors to sit next to in the cafeteria. However, you won't be able to cross the popularity threshold on perseverance alone. Now that we've got your attention, there's one thing more important than a winning smile, clear skin and writing the star quarterback's term paper...you'll need the proper wardrobe! But gee whiz, what if you just don't know how to put together the latest look? Don't be blue. You can turn that frown upside down because the JC Penney Summer 1969 Catalog is here to help!

Romp and Roll

Romp & Roll!

How many times have you been teased because your dress failed to make the grade? It's time to end your days of wardrobe confusion and step out in style with our pert red/white check pant-dress. The cheerleaders won't spit gum into your hair or throw tampons at you in the locker room when you arrive on campus in this playful romper. Made of woven cotton with back zipper and button details, this will be an A+ with the girls and with the fellas!

Also available in petite.

Junior sizes........................7.95
Matching cap......................1.25
Everyday Wear That's Hardly Everyday


Everyday Wear That's Hardly Everyday

You'll start the year with a bang when you arrive in Homeroom 101 wearing this kicky green shift. Even if you got pregnant by the lifeguard at summer camp who has since returned to Wisconsin to be with his real girlfriend, no one will ever know your secret! The vertical piping and lace trim create a slimming effect, while the shapelessness and high neckline hide your "curves" and add a sense of demure mystery.

Available in Petite, S, M, L, XXL..........6.95

Perky Plaids


Perky Plaids

If you're looking to accentuate your slender waist (unlike that pregnant whore in the green), our smart man-tailored Jamaica shorts and slacks are the way to go. Made of a comfortable polyester/cotton blend, you'll be the focal point at any social mixer. Blue or Maize

Jamaica shorts...................................5.97
Slacks...............................................7.97



Like Playing Softball a Little Too Much?

Like Playing Softball a Little Too Much?

If you're a little 'different' from the other girls, our groovy striped satin shirt with attached polka dot tie is a look any young lesbian will appreciate. Paired with nipple grazing zip-front denim Jamaicas (to keep those pesky boys out!), these shorts are sure to put pep in your step. Far out!

Available in Slim, Regular and Chubby. Sizes 7 - 16.

Shirt..................................................3.57
Jamaica shorts..................................2.98


Don't forget to accessorize! Don't Forget to Accessorize Your sunglasses can make or break your look. These are especially useful for hiding unsightly blemishes. No, we're not mind readers! If you're shopping at JC Penney, we already know you have an acne problem.

White plastic........4.00


Show your Spunk!

Show Your Spunk That Home Economics project can wait! Life should never be all work and no play. This fun look will leave them with their heads turned and mouths open. The exposed midriff top with extra roomy sleeves allows the boys to get their baby making juice on your tummy instead of on your clothes! Complimented by our flare floral-print cotton blend pants, you'll never leave the party alone again.

Blouse, Sizes 30, 32, 34, 36, 38...........5.97
Pants, Jrs Sizes 5 - 15, also in Petite...5.97




She's Not a Tomboy Anymore! She's Not a Tomboy Anymore Psychologists say that playing with one's hair is a sign of sexual frustration. You won't remain a virgin for long in our nifty peasant top with eyelet trim! Even the girl next door has secrets her mother hasn't told your mother over the back fence!

Sizes 30, 32, 34, 36, 38......................2.97


Flower Power

Flower Power!

Your mother is just thankful you came to your senses by opting to have the abortion and not join that hippie boyfriend at the Big Sur commune. On the days when you do find your way to school, you can blow their minds in this far out floral-print acetate jersey dress. The extra wide sleeves are perfect for hiding joints and the slip-over design means no more fumbling with zippers and snaps. The bodice has a high elastic waistband which is totally groovy for stashing the 'Dolls' you got from Rainbow during second period history class.

Petite and Juniors sizes 3 - 15..............7.95



Steppin' Out

Steppin' Out

Your caller will 'holler' when you answer the door dressed in this snappy white nautical A-line. Whether it's his last night before being shipped out to fight the slant eyes in the jungle or you're just enjoying a chili dog at the drive-in, this number is sure to be a pleaser. All aboard!

Junior Sizes: 7, 9, 11, 13, 15................6.95
Petite Junior Sizes: 3, 5, 7, 9, 11..........6.95


Lady in Waiting

Lady in Waiting

Look out Mrs. Robinson! This flirty frock will bring a bit of romantic whimsy to an evening out (or in!) Acetate and taffeta luxuriate against the skin, while lacy ruffles at the cuffs and collar add a touch of womanly class.

Also available in yellow

Juniors sizes 7, 9, 11, 13, 15................12.95
Misses sizes 10, 12, 14, 16, 18.............12.95



Girl, You'll be a Woman Soon Girl, You'll Be a Woman Soon When he says he'll become sterile if you don't go all the way, what will YOU be wearing underneath it all? Even while you're pinned under the full body weight of the wrestling team captain in the back of his '67 Dodge Charger, he'll still take a moment to admire your pretty Light' n' Lacy Control Top panties. Made of all breathable nylon/Lycra® spandex with a stretch-lace cuff and garter attachments, these must-haves are available in brief control top and long-leg panty girdle control top.

Blue, While, Yellow, Maroon (for obvious reasons)

Brief, Each...............................2.94    Two Pair...................................5.75
Long Leg Girdle, Each...............3.44    Two Pair...................................6.75


No More Upholstery Burns

No More Upholstery Burns!

You can say goodbye to those nasty shag carpet burns after a night of heavy petting on the rec room floor. This color-coordinated Bra and Panty-Girdle with Hose combo will protect your knees and keep them picture perfect. The lightweight nylon/Lycra® spandex Panty-Girdle with 100% nylon hose allows for quick one-step dressing and easy movement. It's boss!

Available in opaque navy, white, red.

Cup Sizes B & C
Bra Sizes 32, 34, 36.............................3.00
Panty-Girdle, one size...........................3.50


Tasty as Sherbet

Tasty as Sherbet

Despite the fact that you're failing algebra, you'll always be the head of the class with these colorful night time coordinates. Besides, a future housewife only needs to know simple math for recipe measurements (and even those are conveniently printed in the back of the cookbook!) The soft cotton/Dacron blend is available in three playful styles and sports this season's vivid new shades. You'll be cute as a cupcake at the next slumber party or in the amateur X-rated Super-8 movie you agreed to do for $30 in your brother's friend's basement. Being bent over a pool table was never so pretty! Elastic leg and waistband.

Lemon, lime, strawberry. Sizes S, M, L

Two-piece Bikini...................................3.94
Romper................................................4.94
Shift....................................................4.94


(A Mother's) Sweet Dreams are Made of These

(A Mother's) Sweet Dreams are Made of These

You won't turn into a pumpkin at midnight when you hit the hay in this groovy cotton long-legged culotte. This keen floral-print night gear with white ruffle trim is guaranteed to bring pleasant dreams! (Pssst! Hey, moms! If you want to ensure that your daughter NEVER sees a penis, make sure she's got a pair for every day of the week. Better than birth control! That's the JC Penney promise.) Tumble dry -- no ironing needed. Elastic straps. Out of sight!

Also available in Caribbean blue.

Sizes 7 - 16..........................................3.88


Click to continue to Part II: Back to School '69 Style -- Making Boys into Men


-lisa
 
Copyright 2017 Daniel S. Fettinger and Lisa Warner, all rights reserved.